How it works

Four steps from comment to qualified lead

There is no code anywhere in this, and no part of it requires you to be at your phone. Most people have their first automation live in about ten minutes.

~10 minutes to first flowNo codeOfficial Meta APIs
  1. STEP 01About 2 minutes

    Connect your Instagram account

    You authorise Virooly from your Instagram professional account through Meta’s official login. Virooly asks for the permissions it needs to read comments and send replies on your behalf, and nothing beyond them. No password is shared with Virooly, and you can revoke access from Instagram at any time without contacting us.

    • Works with Instagram professional (Business or Creator) accounts.
    • Uses Meta’s Graph and Messaging APIs — no browser automation, no scraping.
    • Revoking access in Instagram immediately stops every flow on that account.
  2. STEP 02About 1 minute

    Pick the trigger that starts the conversation

    A trigger is the thing someone does that makes a flow run. Virooly listens for four of them: a comment containing a keyword you choose, a direct message, a reply to one of your stories, and a mention. You can scope a trigger to one post or apply it across everything you publish.

    • Keyword matching is case-insensitive and handles common misspellings.
    • A single post can carry several keywords, each starting a different flow.
    • Triggers arrive by webhook from Meta, so a flow starts within seconds.
  3. STEP 03About 5 minutes

    Build the flow

    You drag steps into place and the flow reads like a sentence: send a message, wait an hour, ask a qualifying question, branch on the answer, capture an email, tag the person, hand the conversation to a human. No code at any point, and you can test a flow against your own account before it goes live.

    • Conditions, delays, branches, A/B paths and human handoff are all available as steps.
    • A flow can be paused, edited and resumed without losing conversations in progress.
    • Every step is previewed as the message your follower will actually receive.
  4. STEP 04Ongoing

    Collect the qualified leads

    When someone completes a flow, what you get is not a transcript — it is a lead record with the answers they gave, the tags they earned and the post that started it. Export it as CSV, push it to a webhook, or send it onward to the CRM and email tools you already use.

    • Conversion analytics show which posts and which keywords actually produce leads.
    • The live inbox lets you take over any conversation mid-flow.
    • Webhooks fire in real time, so your own systems stay current without polling.

That’s the whole thing

From here it is worth reading what each step can actually do — the feature list covers every trigger and action, and use cases shows the finished flows other accounts run.

Build your first flowSee pricing